Posted by: Pete Burden | April 3, 2008

Solutions not problems

There are some excellent summaries of what the sustainability challenge is all about. Personally I am more interested in solutions than the problems.

But just to set the context, I guess if you have read this far, you’ll agree that actually it’s not that surprising that as the world population has grown from around 2 billion people to around 6 billion in the course of just my lifetime (I am 50 years old) that the world is creaking a little under the strain.

That’s a huge understatement of course. There’s a long list of problems we face: climate change, poverty, nuclear annihilation, terrorism, resource insecurity, and so on.

To me sustainability is the solution to all these – “to meet the needs of the present without compromising the ability of future generations to meet their own needs” (that’s the Bruntland Commission’s definition).

And it’s solutions I am much more interested in than discussing the problems. And specifically what small and medium-sized businesses can do.

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